Jul 8, 2016

How to Respond to Negative Advertising Feedback

A client recently got some pointed negative advertising feedback. The response came from someone who saw one of theĀ ads in...

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NYCSEM
Jun 27, 2016

Measurable Marketing Success

NYC SEM helps clients create pay-per-click advertising programs with measurable marketing success. We drive revenue-generating traffic to their websites and...

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NYCSEM
Jul 30, 2014

The Future of Banner Ads is Now

We are all familiar advertising with banner ads, also called Content or Display advertising, that fill the margins of our...

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NYCSEM
Jul 22, 2013

Google Analytics Event Tracking Made the Easiest

I recently authored a post that contained a couple of handy scripts to track YouTube views and outbound links in...

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NYCSEM
Jun 14, 2013

Link and YouTube Video Event Tracking in Google Analytics with Two Easy Scripts

Measuring conversions in Google Analytics (or other analytics package) is essential for optimizing paid online marketing. I was recently working...

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NYCSEM
May 24, 2013

Welcome to the NYC SEM Blog

Watch this space for useful articles, videos, and digital marketing industry discussions. I hope to cover common issues facing search...

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NYCSEM

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