NYCSEM – New York City Search Engine Marketing

How to Respond to Negative Advertising Feedback

July 8, 2016

Negative Advertising Feedback A client recently got some pointed negative advertising feedback. The response came from someone who saw one of the ads in her brand new, highly targeted political ad campaign: “I do not appreciate your ads relentlessly blocking an…

Measurable Marketing Success

June 27, 2016

NYCSEM

Display Advertising, NYC SEM, Pay Per Click Advertising

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Driving Revenue and Expanding Reach NYC SEM helps clients create pay-per-click advertising programs with measurable marketing success. We drive revenue-generating traffic to their websites and expand their brand reach across the web. Google AdWords is ad platform where we start…

The Future of Banner Ads is Now

July 30, 2014

NYCSEM

Display Advertising

banner ads, big data, engagement ads

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Show Me Something Good We are all familiar advertising with banner ads, also called Content or Display advertising, that fill the margins of our favorite websites. Unfortunately for advertisers, over the past five years multiple researchers and internet advertising bodies…

Google Analytics Event Tracking Made the Easiest

July 22, 2013

NYCSEM

Google Analytics

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I recently authored a post that contained a couple of handy scripts to track YouTube views and outbound links in Google Analytics Event Tracking without having to markup your HTML. I recently found an even easier way to do the most…

Link and YouTube Video Event Tracking in Google Analytics with Two Easy Scripts

June 14, 2013

NYCSEM

Google Analytics

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Measuring conversions in Google Analytics (or other analytics package) is essential for optimizing paid online marketing. I was recently working on an AdWords campaign for media-rich site. I wanted to perform YouTube video event tracking and to capture clicks on…