A client recently got some pointed negative advertising feedback. The response came from someone who saw one of the ads in…
NYC SEM helps clients create pay-per-click advertising programs with measurable marketing success. We drive revenue-generating traffic to their websites and…
We are all familiar advertising with banner ads, also called Content or Display advertising, that fill the margins of our…
I recently authored a post that contained a couple of handy scripts to track YouTube views and outbound links in…
Measuring conversions in Google Analytics (or other analytics package) is essential for optimizing paid online marketing. I was recently working…
Watch this space for useful articles, videos, and digital marketing industry discussions. I hope to cover common issues facing search…