Pay Per Click (PPC) Optimization Experts
NYC SEM helps businesses gain leads and sales with PPC campaigns in Google AdWords, Microsoft Bing AdCenter, and comparison shopping sites.
We measure our success by measuring yours!
Internet Marketing has come a long way, from annoying banner ads in the 2000s to ads on your mobile phone that target where you are, what time of day it is, and whether you visited a site before (even on your desktop computer). Businesses need to understand what is possible in today’s online marketing world.
Business owners may wonder whether they should choose search engine marketing (SEM) or search engine optimization (SEO) professionals when starting their online advertising.
- SEM professionals help you to develop leads immediately through PPC ads. These ads appear on search engine results pages and across other websites that show paid ads.
- SEO professionals work to improve natural search results, which are the non-sponsored results on search engine pages, usually through authoring content for your website.
Unfortunately, SEO takes many months to achieve results, often for only a handful of keywords (search terms). When you are first starting, you may not know which keywords will perform best for your site. With SEM you can test keywords and marketing messages right away to understand what drives your customers.
Essential to managing any search engine marketing efforts is consistent use of Analytics. There are free tools that give you information about where your site’s visitors are coming from (geography and referring links), what technology they use, what pages they visited, how long they stayed, and whether they purchased anything on your site. And this is just the basics. We use Analytics to measure the success of all of your SEM efforts to measure your return on investment (ROI).